CREATIVE DIRECTOR/PRODUCER/
SPORTS, INFLUENCER, & DIGITAL COLLABORATION EXPERT
CEO/CREATIVE STRATEGIST BEHIND “WHAT’S YOUR HUSTLE?®” & “LATINOS 4 THE WORLD™
|| BUILT A PROFITABLE DIGITALLY-NATIVE E-COMMERCE BUSINESS REACHING OVER $500K ANNUALLY, THROUGH PERFORMANCE MARKETING & CROSS-CHANNEL MARKETING
|| BUILT A PROFITABLE DIGITALLY-NATIVE E-COMMERCE BUSINESS REACHING OVER $500K ANNUALLY, THROUGH PERFORMANCE MARKETING & CROSS-CHANNEL MARKETING
I’ve always believed that you can make a living by being yourself.
I was lucky to be born to a strict Dominican household in Brooklyn, NY. Watching my parents work long hours in their Bodega, I was always attracted to the idea of owning or building something from a young age. I come from a neighborhood where many of us were not presented with too much opportunity. I think it’s important for kids growing up in these communities to see people that walk, talk, & look like just like them. That spark of “I can too” can be transformational. I hustle to empower these stories.
What’s MY Hustle?
A “Hustle” to me was never “what” you do, but “why” you do it. The platform I’ve built isn’t meant to only speak to entrepreneurs, it speaks to anyone looking to better themselves and their current situations.
Whatever your goal may be, the “why” is always going to reign supreme as the reason behind why you work so hard or care so much. Whether it be family, legacy, or something personal – let It be the driver in your professional and personal life.
I want to show other young people out there that there is value in who you are and what your interests are, despite what the negative people around you will sometimes tell you. You can go out there and be paid for who you are.
The hustle is forever. Enjoy the journey. Let your “why” consume you. You are great.
WHAT I’VE DONE
Built Two Brands from Scratch, No Blueprint Needed: I launched and scaled two digital-native brands—What’s Your Hustle? and Latinos 4 The World—from the ground up, crafting compelling narratives that reached 100K+ followers and generated millions of organic impressions, all without a playbook. Just hustle, instinct, and strategy.
Boxing Meets Branding: I’ve spent 5+ years at the intersection of boxing and culture—creating viral campaigns and managing end-to-end content strategy for rising pro fighters, including Scrappy Ramirez. That includes landing a docuseries on Amazon Prime and Tubi—proving I don’t just create content, I build legacy moments.
Creative Meets Conversion: As both a content strategist and operator, I led campaign design, A/B testing, and revenue optimization to grow a profitable e-commerce engine, topping $500K+ annually through Shopify, Meta, TikTok, and Amazon integrations—by blending art with analytics.
WHAT I CAN DO FOR YOU
The Guy You Call When You Want a Culture Win: With an eye on trends and a deep understanding of the creator economy, I fuse street-smart storytelling with business rigor. I’ve helped boxers become brands, and I can bring that same heat to any product, platform, or personality looking to break through the noise.
Self-Starter with Substance: I’m not waiting to be told what to do. I prototype. I pitch. I build. Whether it’s overseeing 30+ branded short-form projects or crafting influencer-led launch strategies, I find the white space and move fast to fill it—with measurable results
WHY YOU NEED A GUY LIKE ME
I bring the rare mix of creative firepower, operational discipline, and a deep passion for sports—especially boxing—that turns good ideas into cultural movements. I’ve built profitable brands from scratch, driven viral campaigns with pro athletes, and landed content on Amazon Prime and Tubi—all by staying relentlessly hands-on, collaborative, and strategic. I don’t wait for direction—I pitch, I produce, I optimize. Whether it’s elevating a brand voice, building influencer partnerships, or leading cross-functional teams, I thrive where hustle meets heart. I’m not just here to execute—I’m here to help shape the vision, drive measurable growth, and build something people actually care about.
CREDITS
CREATOR/
EXECUTIVE PRODUCER/
PRODUCER
“WHAT’S YOUR HUSTLE?” NOW STREAMING ON TUBI
"WHAT'S YOUR HUSTLE?" is a documentary series where we sit down with hustlers from all sides of the spectrum - from professional athletes to artists to business successes - and learn more about what makes them tick.
PRODUCER
“THE BREAKDOWN” With TAINY (ROLLING STONE)
AHEAD OF THE 65th annual GRAMMY awards, Tainy sat down with Rolling Stone to talk Motomami, Un Verano Sin Ti and new music. The GRAMMY-nominated producer’s work often celebrates his Puerto Rican roots and adds to the rich legacy of Latin music.
PRODUCER
“ON DECK” With ED SHEERAN (ROLLING STONE)
Sheeran pulls out his signature acoustic guitar to sing “Boat,” “Eyes Closed,” & “Life Goes On” from his newest album.
DIRECTOR/
EXECUTIVE PRODUCER/
PRODUCER
“THE SOUL SNATCHER RETURNS” With Professional Boxer SCRAPPY RAMIREZ
EP/ PRODUCER
“BELIEF” Athletic Commercial For WHAT’S YOUR HUSTLE?
PRODUCER
“Pieces of Me” Brand Photoshoot & Video for ROLLING STONE x THE LEGO GROUP x SAMIRA WILEY
PRODUCER
“THROW IT BACK” With ALICA KEYS (BILLBOARD)
In this episode of 'Throw It Back,' Alicia Keys looks back at some iconic moments in her career, including her debut music video for "Fallin'" and her performance at President Obama's 2009 inaugural ball.
PRODUCER
“WEDDING DAY” By SAINt JHN
PRODUCER
“WHOLE LOTTA” By WISDOM & Directed by DABABY
PRODUCER
JADEN SMITH x NEW BALANCE
PRODUCER
“QUEEN NAIJA x VEVO LIFT (BECOMING SERIES)
PRODUCER
SPIRITUALIZED - I’M YOUR MAN
PRODUCER
THE SMASHING PUMPKINS x PHOTOSHOOT, 2018
PRODUCER
NEFF Headwear & Clothing x PHOTOSHOOT, 2022